glo rewards Loyalty Program

The glo rewards loyalty program was created to boost patient retention and drive sales on an e-commerce skincare site. The brand was designed with inclusivity and skincare at its core. The circular logo represents the Fitzpatrick Scale—a nod to our commitment to skincare for all skin types—while also evoking drops of skincare products, connecting back to the nourishing formulas offered in the online store. Click here to download the brand guidelines.